We believe the answer to preserving the world's resources is NOT to abstain from enjoying the beauty of the Earth, but to do so in a way that leaves the world better off than before you began. We do this by sourcing sustainable materials, offsetting our carbon footprint, and planting a tree with every order.
One of the first questions we ask about every product is: “What will we make it from?” Often times we can’t find materials that meet our standards. For example, for our holiday cards and wedding invitations, we couldn’t find a 100% recycled paper that was both beautiful to the touch and the environment … so we partnered with local paper manufacturers to create the paper ourselves. By using 100% post-consumer recycled paper, we cut down no new trees for our cards. We launched a product with another partner for our wall decals that are made entirely from recycled plastic and a water based adhesive. This is particularly important because over 95% of all wall decals are made from vinyl which contains known Class 1 carcinogens and is a petroleum based product. We also use materials like bamboo (one of the most renewable resources in the world), and our cotton products are either all organic cotton or made from the lintner’s of cotton (the pre-consumer recycled parts of other cotton manufacturing).