Paper Culture’s Cards to Trees Takes Root; Solidifies Stationery Company’s Position as Eco and Design Leader

Extended and expanded reforestation program begins on Earth Day’s 40th Anniversary

BURLINGAME, Calif. – April 21, 2010 – Having seen tremendous support for its Cards to Trees program, Paper Culture, a leader in eco-friendly modern stationery, has extended and expanded the program. Starting on the 40th Anniversary of Earth Day (April 22), Paper Culture will plant a new tree in a US national forest for every order placed. That means that baby announcements, birthday party invitations, baby shower invitations or life events such as graduation announcements, wedding save-the-date cards, or moving announcements will result in making the world a better designed, greener place.

"The response to Cards to Trees has been phenomenal and I’m very proud to grow the program so that every order our customers place will generate new trees,” said Christopher Wu, CEO and co-founder of Paper Culture. “The idea that our modern stationery can result in new trees is unique to our business and is a perfect complement to the way we operate as a company.”

Paper Culture works to respect Mother Nature and has made sustainability a core tenant of its mission since Day 1. No new trees are cut down when Paper Culture creates cards for its customers because every card is printed on 100 percent post-consumer recycled paper that is both FSC Certified (FSC-SECR-2003) and generated with renewable energy. From taking public transportation, to using compact fluorescent lamps, conservation is Paper Culture’s primary objective. And, to offset the carbon footprint that it cannot eliminate, Paper Culture is a CarbonFree® partner of Carbonfund.org.

About Paper Culture

Paper Culture is obsessed with eco-friendly stationery. Every design is exclusive and brings a modern point of view. Each order includes the free option to use Mail & Message, where Paper Culture will address, mail and even include a unique personal message on each card for only the actual cost of the stamp. Paper Culture’s offerings include baby announcementsbaby shower invitationsholiday cardsbirthday party invitations,thank you cards and other personalized stationery. To learn more about Paper Culture, become a Facebook Fan (www.facebook.com/paperculture), follow the company on Twitter (www.twitter.com/paperculture) or visit the company’s website at www.paperculture.com.