Beware! Speculoos, the Belgium cookie butter spread, is here! And it is delicious…

As if you needed more temptation during this Holiday season, speculoos is now available at Trader Joe’s. I have some Belgium friends, who live in Portland. Whenever we visit, we eat bread smeared with speculoos, a cookie spread, for breakfast. They bring a few jars back from Belgium each time they visit. I never thought that I was in danger of making it a part of my daily life. But now speculoos is being marketed in the U.S. as a peanut-free alternative to peanut butter and sold at my local market.

According to my friends, everyone in Belgium eats speculoos cookies, which are light-brown buttery cookies with a hint of cinnamon (you may have tried one on Delta Airlines). In the morning, they dip them in their coffee or hot milk and patiently wait to scoop-up the dregs from the bottom. A few years ago a Belgian woman won a competition on an “invention” reality TV show where she made a spread of speculoos cookies. Now speculoos paste is incredibly popular in Europe and it has made its way across the Atlantic into mainstream America. I know, it sounds weird, but it is out of the world yum. Try it.